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The Lord of the Rings - Impact on Popular Culture

7th Grade Informational Reading Texts

The Lord of the Rings is an epic high fantasy novel by the English author and scholar J. R. R. Tolkien. Set in Middle-earth, the world at some distant time in the past, the story began as a sequel to Tolkien's 1937 children's book The Hobbit, but eventually developed into a much larger work. Written in stages between 1937 and 1949, The Lord of the Rings is one of the best-selling books ever written, with over 150 million copies sold.
The Lord of the Rings has had a profound and wide-ranging impact on popular culture, beginning with its publication in the 1950s, but especially during the 1960s and 1970s, when young people embraced it as a countercultural saga. "Frodo Lives!" and "Gandalf for President" were two phrases popular amongst United States Tolkien fans during this time. Its impact is such that the words "Tolkienian" and "Tolkienesque" have entered the Oxford English Dictionary, and many of his fantasy terms, formerly little-known in English, such as "Orc" and "Warg", have become widespread in that domain. Among its effects are numerous parodies, especially Harvard Lampoon Bored of the Rings, which has had the distinction of remaining continuously in print from its publication in 1969, and of being translated into at least 11 languages.
In 1969, Tolkien sold the merchandising rights to The Lord of The Rings (and The Hobbit) to United Artists under an agreement stipulating a lump sum payment of £10,000 plus a 7.5% royalty after costs, payable to Allen & Unwin and the author. In 1976, three years after the author's death, United Artists sold the rights to Saul Zaentz Company, who now trade as Tolkien Enterprises. Since then all "authorised" merchandise has been signed off by Tolkien Enterprises, although the intellectual property rights of the specific likenesses of characters and other imagery from various adaptations is generally held by the adaptors.
Outside any commercial exploitation from adaptations, from the late 1960s onwards there has been an increasing variety of original licensed merchandise, from posters and calendars created by illustrators such as Barbara Remington.
The work was named Britain's best novel of all time in the BBC's The Big Read. In 2015, the BBC ranked The Lord of the Rings 26th on its list of the 100 greatest British novels. It was included in Le Monde's list of "100 Books of the Century".